Why is it important to take care of packaging food
The packaging of a product aliment it is very useful for tell and convey the story of the brand. Additionally, it provides a real opportunity for brands to connect with consumers and, through the packaging, communicate additional interesting information to them, in addition to nutritional information.
There sustainability, in particular, is one of the themes dearest to buyers. It therefore becomes essential to communicate and demonstrate respect for the environment starting from the packaging of your product. In fact, recyclable and environmentally friendly packaging can reduce the size of landfills, preserve natural resources and help your brand get closer to people's hearts.
The dual role of packaging
We all know the main role of packaging, i.e. the most practical one, that is to say preserve the quality and safety of food and reduce food waste. Land functional properties of the packaging depend on the characteristics, requirements and properties of the food.
The packaging andpackaging I am, furthermore, essentialthe to address key challenges in food consumption sustainable, which concerns the minimization of the environmental footprint.
A food packaging innovative and sustainable aims to address the reduction of waste and plastic use, predicting eco-sustainable materials that preserve the quality of food in the same way as plastic.
Some studies have shown that many consumers I am more likely to purchase food products from companies that work to reduce their environmental impact with a view to eco-sustainability. Precisely because they are products created and purchased in large quantities, intervene on packaging making it more sustainable is the winning choice.
However, the practical aspect is not the only function of packaging. The secondary role concerns aesthetics and thepsychological aspect relating to it.
Packaging design has become an increasingly frequent object of study by marketing experts. Aesthetics plays a very important role in the success of a product. Very often it happens that a product is preferred to another in the same range precisely thanks to its packaging attractive it's pleasant, That intrigues consumers.
Mthe greater attention is paid to the aesthetics of the packaging, the greater the possibility that the product in question will be chosen over other brands that present the products in standardized packaging, even if the price is significantly lower.
Trust IDM Automation for a innovative food packaging e.gsustainable
Following the growing involvement and attention to SOS issuestenability, we at IDM Automation have decided to reduce the use of plastic for our production machines packaging, preferring materials that do not damage the environment, but which at the same time are resistant, like glass.
Furthermore, Land machines that we can dedicate to food packaging can performeras multiple functions, including filling,tube filling, capping and L'laser engraving of information directly on the pack, or even printing packaging digitally round, condensing everything into a single line. Printing & Filling is, in fact, a new production concept, which combines the printing of the bottle with its filling. All this will allow you to shorten times and to also optimize the costs relating to logistics, also in this case reducing the environmental impact.
If you are interested in our innovative industrial plants and want to know more contact us here, or visit our site.
