A successful cosmetic product is appreciated for its formulation and effectiveness and many studies have shown that packaging also plays a fundamental role in sales. After all, as we know, first impressions count! In a market saturated with offers and novelties, where it is increasingly difficult to get noticed, packaging can be the differentiating element.
Product packaging influences consumers' perceptions, enticing or discouraging them from making the purchase.
We are therefore working to ensure that the packaging of cosmetic products is unmistakable; here's how.
Make packaging more technological
Cosmetics packaging technology has evolved exponentially in recent years. In fact, consumers can find product information quickly and easily by simply framing the packaging with their smartphone.
THE QR Code they represent the simplest of the possibilities offered by technology for packaging your products. By framing these codes, customers can connect to the brand's website or social accounts, participate in promotions or respond to surveys. Furthermore, QR Codes are useful in logistics, management and product tracking.
Play with visual stimuli
According to marketing psychology, people respond to visual stimuli at a subconscious level. For this reason it is important to make products visually stimulating through attractive graphics and colors. This way you can capture consumers' attention more easily.
However, it is important to maintain consistency with the color palette that characterizes your brand identity, so as to always convey a cohesive image.
The color you choose as a spokesperson for your identity must not be random as it indirectly transmits a lot of information about the company. For example, red is unconsciously associated with strong emotions such as love and passion, or anger, blue with trust and serenity, green with nature, growth and security.
Pay attention to the typography
The font style you choose for your cosmetic packaging design is also crucial as it will have a very strong impact on the message you want to convey. Make sure your packaging typography is easy to read and can communicate your brand the way you want it to be perceived.
Like colors, typographic characters also convey messages. For example, "Serif" or serif fonts convey reliability and solidity, while decorative ones convey a more playful and creative image.
Don't neglect sustainability
Many companies have already moved towards sustainable packaging. Not only because it is the trend of the moment, but also because it is what most consumers perceive as a prerogative of today's companies. A brand that knows how to effectively communicate its commitment to the environment is certainly a step ahead of its competitors.
Be concerned about being sustainable not only in the materials you use, but also by collaborating with automated machinery experts like IDM Automation who, in turn, have respect for our planet Earth at heart.
We at IDM Automation will allow you to innovate your cosmetic packaging by exploiting the power of automation, a fundamental feature of our packaging machines. Thanks to it you can significantly reduce waste and increase the effectiveness of your business, improving industrial performance and significantly reducing possible human errors.
For example, among our machines there is the vertical packaging machine CSS-120 which automates the loading, automatically closes the upper and lower flaps of the cases and unloads them, in an orderly manner, onto an exit belt. Furthermore, with the laser marking of our machine LS-80 you can customize any barcode, production batches and expiration dates and all the necessary information. All these phases can be carried out directly in the machine without further steps for the preparation of the cases themselves.
If you want to know more don't hesitate to contact us it's at visit our website so you don't miss the latest news on the world of automation.
