The success of Cosmoprof 2022
There The 53rd edition of Cosmoprof ended successfully after 4 days of exhibitions and events. For us it was a unique opportunity to show the public our IDM Automation innovations. We had the pleasure of presenting our new ones digital printing machines And tube filling machines in collaboration with Quantix Digital, and we were impressed by the turnout at our stand. Cosmoprof was a great opportunity to present our new image and gave us the opportunity to preview the trends in the cosmetics sector for 2022.
THE trends in the cosmetics sector of this year
In today's article we want to share the precious informations that we obtained from Cosmoprof 2022, presenting the main ones trend of cosmetic sector of this year. The watchwords will certainly be: digital, sustainability And armochromy.
Invest in digital
The digital it's a trends in the cosmetics sector continuously growing, particularly after the boost obtained from the pandemic. It represents a tool that if used with awareness can prove really useful for companies in the cosmetics sector.
Its advantages are countless. First of all, it acts as an integrative tool for the services offered by cosmetic companies, allowing the dialogue with customers to be further developed.
Furthermore, investing in digital in the aesthetic sector also means knowing how to communicate your uniqueness and differences compared to competitors. In fact, we find ourselves faced with consumers who are increasingly aware and eager to receive as much information as possible on the services they want to use.
Sustainability and clean beauty
Others trends in the cosmetics sector growing are those of the so-called "clean beauty" and of sustainability. The clean beauty consists in the creation of products with a very clean INCI. Therefore, more and more cosmetics are being produced free from possibly irritating agents and toxic components such as formaldehyde or parabens, the most commonly used.
More and more cosmetic companies are getting closer to the trend of sustainability. Being a beauty center attentive to sustainability means relying on experts in the production chain who in turn adopt sustainable behaviours.
Sustainability is concretely verifiable through certifications such as ISO or the ECOCERT , which protect the quality of the production chain. Concretely, it is obtained by using ingredients of natural origin and sustainable or recyclable packaging.
It is also very important to reduce (if not eliminate) the use of plastic, making use of automation systems innovative. For example, IDM Automation machines, in addition to allowing you to establish the quantities produced based on needs and therefore reduce waste, allow you to engrave the packaging with laser marking machines or of print round packaging digitally, as with the novelty Printing & Filling presented at the fair, completely eliminating labels and also optimizing the filling process.
Trendy beauty services
A trends in the cosmetics sector emerging is that ofarmochromy. Color harmony is a technique applicable to many areas (from furniture to photography to make-up) and literally means harmony of colours. It consists in recreating color palettes that are harmonious and pleasing to the eye.
Color harmony applied to people consists of combining the natural colors of the face and skin with colors that enhance their beauty, in order to enhance oneself to the maximum of one's potential. It is possible to book armochromia consultancy sessions with beauty experts who give advice on the matter.
The tools of the future
Finally, let's look at the tools of the future for the industry, such as i management. Management programs are management programs that are used for the optimization of resources and the maximization of results. They are installed on the end user's device or on a cloud, which allows their use via browser from anywhere with an Internet connection.
The benefits of similar tools are endless. First of all, it is possible to manage the electronic appointment diary e.g. of a beauty center in a much more efficient way by exploiting all the working hours of the collaborators. Intelligent software is capable of automatically calculate the timing for each treatment, and therefore show the customer the slots available for booking. Furthermore, through management systems it is possible to have customers book their appointment independently. The software is also capable of collect customer data useful for marketing campaigns, and to send an appointment reminder text message.
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