Categories: Cosmetics

Cosmoprof 2022: an opportunity for growth and networking  

Cosmoprof is the ultimate trade show for the professional cosmetics and beauty industry. Cosmoprof 2022 allows to combine business and educational opportunities and it’s a great chance to meet people in the industry, to keep up to date with the latest trends and to see practical demos on the functioning of innovative products, such as IDM Automation systems.  

It’s a must-see event for all companies that want to expand their business network , find collaborative partners, and discover the latest trends.  

 

Market dynamics according to experts  

According to the experts of Cosmetica Italia, the future of the cosmetics industry will see an increasing digitalisation of activities and an increased focus on the sustainability of both products and the value chain.   

Experts believe that investing in a digital strategy is the key to getting known to new customers and promoting activities and innovations to ongoing customers. Today, in fact, digital communication is no longer a complementary activity, but has become the core of the relationship with users 

Sustainable management of its activities, the products it offers and the development of methods and tools to improve environmental performance are without doubt the other rising trend of recent years. Although many consider the adoption of a more sustainable and “green” approach to be a considerable financial commitment, over time it becomes an important asset.  

The future as seen by IDM Automation  

Cosmoprof is certainly the most important display window for the cosmetics industry. This is where you can meet the most important companies from all over the world. IDM Automation has not missed an appointment at Cosmoprof for more than 10 years, and will be present in the 2022 edition with its automated systems, with some new features and focusing more and more on what we consider to be its main strengths: innovation, automation and sustainability. These three elements, which are now becoming more and more interconnected, have given rise in recent years to systems that are particularly adaptable to market needs and changes. 

Automation is certainly closely linked to sustainability today. Our attention is increasingly focused on the development of Full Electric technology and Industry 4.0, which are already key elements of IDM Automation’s strategy. Full Electric technology in particular represents to us the future of sustainable automation. Its use also offers several direct benefits. From reduced consumption to greater product safety by eliminating potential contamination, improved production performance and more silent operation of the machine itself. Our aim is to apply this technology across the board to all our machines. The future of automation is green. 

Come and visit us at Cosmoprof 2022 from April 28th to May 1st in Hall 19, Stand C16PK. You will be able to see our innovative industrial solutions for digital printing and filling for bottles of nail polishes, mascaras, gloss, creams, foundations. 

 

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